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5 Steps to Set Up, Launch, and Manage an Online Display Campaign
Not long ago, I was talking with a client about all the different channels they can use to get their business in front of prospects and customers. During the conversation it occurred to me how much the...
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An Introductory Guide to Mobile for B2B Marketers
Have you ever wondered how to use mobile marketing for a B2B lead generation campaign? If you’re like many B2B marketers, you probably thought mobile was a B2C tool, not a B2B tool. The truth is that...
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In-Depth Guide: Calculate Your Lead Generation Campaign ROI
When was the last time you calculated the return on investment (ROI) of one of your lead generation campaigns? If you can’t remember when, you’re not alone. Too many marketers put off calculating this...
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